How Digital Marketing Impacts E-commerce Business?

The eCommerce market has grown rapidly over the past few years especially mobile eCommerce with a revenue of approx $700 billion in the US last year. And it is expected that eCommerce will make up 17.5% global retail sales by 2021.

As the E-commerce industry is increasing day by day, it is becoming a most competitive market all over the world and if you are new to the market you need to find innovative strategies to keep the customers engaged, increase sales and build a reputation that will help you to increase your business revenue.

A Harvard Business School study found that 75% of E-commerce startups failed. Launching an E-commerce business is not an easy task, the high failure rate can seem discouraging.

Digital Marketing has changed every sector be it eCommerce, FMCG, travel, medical, or many others. Nowadays, Digital Marketing Services are recognized as one of the best growth avenues of the business. 

It has become the most reliable way to invite visitors with an effective marketing approach and planning, businesses have driven big sales by branding their products on different digital channels.

 

 

Organic (SEO)

The best way to increase the quantity and quality of traffic to your website through search engines like Google, Bing, and Yahoo results, as people search for product-related queries on this platform. If the website pages and their content are well organized with correct keywords your page will come top of SERP expanding your website traffic. 

 

Content Marketing

In this digital era content is the king with great content anyone can achieve milestones. Content is in any form like a blog or video. To nourish and delight the customer this is the best way to solve their daily challenges. Also helps to build brand awareness.  

• 42% of B2B marketers reports that they are effective in their content marketing attempts
• Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.  

Social Media

The stablest way to reach people who are interested in your product. There are many social media platforms like Facebook, Instagram, LinkedIn, and Twitter where you can influence your audience to buy the product. Social Media also plays an essential role in the purchasing decisions of customers that will further increase your revenue.

Pay Per Click(PPC) Campaigns

PPC Campaign is an online advertising approach that enables businesses to promote their online store and products through PPC ads. Ads can be advertised on search engines, social media networks, and websites. It helps in generating sales as it targets ready-to-buy customers.

Email Marketing

Email Marketing is an approach to send promotional messages to prospective and current customers via email in order to sell Products & Services. Composing an email list and mailing a compelling broadcast gives your business a way to retain the traffic.

Affiliate Marketing

This is the only way that gives 100% surety on the return of investment every time because it allows you to pay for marketing expansion after the sale. The affiliate network will expand your overall marketing campaign by spreading information about your business online.

Conclusion

Proper use of digital marketing strategies plays an important role in eCommerce business success. These strategies will help to leverage the maximum return of investment and increase your business. To build the best eCommerce business contact sales@aryausa.com as we provide Web, App, and Digital Marketing Services USA that fit according to your needs.